Consistent Song Releases can boost your career

It is no easy task putting our a lot of work particularly for artiste that lack access to studio time and all that makes creation easy. It requires a lot to have a full song ready and that means it will go through different processes and definitely cost a fortune. Somebody will say, ah so you understand all these and you want to encourage us to consistently release songs? Yes i am challenging you to it.

Journey with me on why i think consistently releasing songs can boost your career greatly.

There are various postulations on song releases and why you need to allow one release soak in and get all the mileage required. There are also another saying it doesn’t really matter just be on the face of the fans. Some will say you will confuse your fanbase. Keep on those aside, maybe at the end of this, you may jump into the studio and getting work.

Putting out more sounds give you the chances to fully identify how personal sound and how fans react to it. Some songs will get a good reaction while others won’t. Be critical about finding out thw why, improve on it and keep moving on.

Consistently working on your sound makes you perfect. Its not a one off thing. Most people wait for every three to six months to put out a work. Rethink this.

Consistency increases your engagement across platforms, There is a theory that if ou want to get better at anything, practice everyday. If you want an improved vocals, you sing everyday, if you want to be the world fastest runner, you run everyday same as those who intend to get better at production, you practice everyday. The more you put out work, the more traction you will get. People are attracted to consistency. Being consistent does not also mean putting low quality. The number of persons who will engage with your contents across platforms will grow along with you. Fans are excited to expect something new weekly or monthly as you are able to.

Go Viral, when i wrote about Christian creatives embracing tiktok it was meant to drive us to work hard and join platforms that can and will amplify our work. Tiktok basically thrives on consistency. You need to consistently engage and you stand a better chance of being seen. It’s either you are following what’s trending or creating something new and getting others to jump on it.

Consistently releasing songs will blow up your catalog rather than waiting for a long time to do so. The more you get your stuff out on Streaming platforms the more chances of getting discovered through playlist and other algorithms.

You build momentum as you keep working. Hype yourself, your work, tell stories of your creative process, your successes and even failure. Get those you can on board, interact with your fans, when the big day finally arrives for you everyone is ready to scream for joy.

Whilst creating, if you desire to have better chances for synchronization, creating lots of content will be an advantage and this is only possible too if you create sounds that aren’t too specific but universal if possible.

Welcome to 2024. Good luck to you…

Written by Unachi Sunday (Co-Founder, Switch Music & Entertainment) Unachi is passionate about supporting creatives with over 10years active experience in the music ecosystem. He is the host of popular radio show ‘Urban Gospel’ and blogs at naijagospelbeats.com