MUSIC ARTISTES: HOW FAR WITH COVID-19 – The New Normal as an Artiste

The year 2020 started up greatly with variety of huge plans, from how to sell out shows in amphi theatres, Concert Halls, Squares, Stadiums, perhaps the O2 Arena.
Singing before thousands of audiences takes a strong position in the scale of preference of most music artistes.

Many artistes have had the opportunity of releasing their new singles before this audience which automatically generate some leads and invites to other big churches.

Many artistes since the inception of their music career do not understand the importance of promotion or paying to get their content across platforms.

The emergence of the unseen enemy the world has had to battle with since March of 2020 has taken a big bite on everyone, where there is no more big or small. Everyone grappling for same spot to remain relevant.

The effect of the pandemic on the creative industry is so much it took a lot of artistes by surprise. Music/ Entertainment business has been dealt a huge blow as many artistes have bookings locally and internationally. Most of the events are forced to either be cancelled or postponed indefinitely.

With the unprecedented impact of covid-19, there is the uncertainity across the world and artistes are finding it difficult to reach audiences outside of the church especially those who always viewed promoting to engage with old and new audiences as a waste of resources.

Sadly many artistes have enjoyed free will promotions and the tide has changed. Now that the chips are down how do we cope and navigate the times. While the dynamics of music is continually changing many artistes are in a fix on how to build traction for their content. Zero blog, radio, tv and social media promotion, the church is on a lockdown what is in store for the artiste?

As much as a lot now engage free audio upload platforms like reverbnation, soundcloud, mino music, and now audiomack, Fact is it doesnt translate into full song promotion.

Gospel artistes need to understand that good music without good promotion will yield no result. You record a song from a cost of 30k to 400k with zero budget for promotion, your project plan is incomplete. Those who consider promoting their song usually want to work on budget way lesser that the cost of producing a track.

That orientation has to change especially now that the church is on lockdown which in turn has affected the income of the artistes and their popularity. Now that everyone is online will you now get involved with promoting your song?

Its a wake up call to build your reach out of the walls of the church alone.